Detailed below is the set of links Guy Kawasaki used to demo Twitter at the OPEN Forum booth at CES 2010 - an overview of why Twitter is such a valuable marketing tool. An additional overview of how one can best use Twitter can be found here. Introduction Home page Search "Audi A1" introduction Prospect Advanced searches Tools CoTweet for a “CRM” approach (disclosure: advisor) Objective Marketer for tweeting (disclosu

1. Let us know you’re on Twitter! Include a Twitter icon or a “Follow us here” or “Hey, we’re on Twitter” type of badge on your site. Don’t make us scroll down to your footer links- give us something at the top of the page. Additionally, make sure it’s CLEAR that you’re on Twitter. Saying community, in my mind, sounds like a forum or entire social network in and of itself. 2. Talk to us! Now, responding to followers doesn’t

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Can you afford not to have your brand on Twitter? One of the objections that I hear often whenever Twitter is mentioned as an integral part of an overall integrated marketing and customer service strategy, is: “We don’t have the resources for this.” This from companies who spend thousands – sometimes even millions of Euros on automatic systems that only serve to get users frustrated. The other common lament is “If we go in there we

Back in the earlier days we used the term “e-Business”. Web sites were commonly prefaced with the letter ‘e’. Products and services were e-this and e-that. But what business is not ‘e’? It didn’t take long for the ‘e’ to drop. We quickly realized how redundant and useless that little prefix was. It provided no additional information to any word because the fact was – everything was ‘e’. The ‘Social’ in ‘Social Med

Twitter has just activated its GeoLocation feature which will let you opt-in whether you want your tweets to be tagged with your current location. The feature is carried not on your Twitter.com account but on third-party Twitter apps which will use the Geolocation API released by Twitter. If you’re using Twitter applications such as Seesmic Web, Seesmic Desktop or Foursquare all your tweets will be tagged with your current location. Wh

Let’s look at how to search Twitter properly: Use Twitter (advanced) search Actually, Twitter advanced search feature is really unique and should not be taken lightly. Among pretty traditional options (exact match, language based, etc), there are quite innovative parameters: search by emotional coloring or sentence semantic structure. Let’s overview briefly what we can do with Twitter search: Word-level search search for exact m