Back in the earlier days we used the term “e-Business”. Web sites were commonly prefaced with the letter ‘e’. Products and services were e-this and e-that. But what business is not ‘e’? It didn’t take long for the ‘e’ to drop. We quickly realized how redundant and useless that little prefix was. It provided no additional information to any word because the fact was – everything was ‘e’. The ‘Social’ in ‘Social Med

Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand’s reputation. The four cornerstones of social media monitoring are (1) Competitive Analysis, (2) Product Development, (3) Reputation Management and (4) Outreach. Competitive An

How Social Media Savvy are you ? Nowadays it seems that everyone wants to work with someone which is social media savvy. Interestingly, this can mean different things to different people. At the extremes it could mean the difference between someone who thinks they are savvy about social media because they actively participate on Twitter and Facebook and someone who integrates, implements and measures SEO in all business communications.

Should agencies be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Here are different activities an agency can undertake – legitimately and effectively – to help companies engage in social media. 1. Baseline Audit and Audience Research One of the first steps in any communication initiative should be an online audit to both understan

Where will we be in Five Years ? We’re approaching the end of 2009, and many people are wondering what the future will bring. While no one can predict for sure what the Internet holds in its future, there are indicators and trends that can point us in the right direction. A ton of technologies are ripe for further development in the coming few years. Social media and related apps are definitely going to be at the forefront of the Web for