If you’re Adidas and you’ve got a Star Wars-inspired collection rolling out in January, what better way to promote it than by using social media? Adidas, however, has taken its online marketing initiative one step further integrating Facebook and Google Maps to create the Star Wars Death Star Superlaser. The Adidas Originals application uses Facebook Connect to personalize the application experience, even granting you power over the Death

Back in the earlier days we used the term “e-Business”. Web sites were commonly prefaced with the letter ‘e’. Products and services were e-this and e-that. But what business is not ‘e’? It didn’t take long for the ‘e’ to drop. We quickly realized how redundant and useless that little prefix was. It provided no additional information to any word because the fact was – everything was ‘e’. The ‘Social’ in ‘Social Med

Creating awareness is one thing but engaging people is another. Brands are getting more involved with making sure that they also speak with their consumers, not just create ads. One good example is the IKEA Facebook Application. The strategy here is quiet simple yet powerful. What better place to engage consumers? Do it where they are already involved and are a captive audience. What they did was to create a profile page for "Gordon Gustavs

Social Media Marketing means when you use all the resources of social networking such as online communities, blogs and so forth in order to market and publicize your products. Social media marketing had been gaining great popularity because of its convenience and wide reach. The most common Social media marketing tools are Twitter, LinkedIn, Facebook, and YouTube. The way that Social media marketing works is to create an awareness and t

How Social Media Savvy are you ? Nowadays it seems that everyone wants to work with someone which is social media savvy. Interestingly, this can mean different things to different people. At the extremes it could mean the difference between someone who thinks they are savvy about social media because they actively participate on Twitter and Facebook and someone who integrates, implements and measures SEO in all business communications.

There are many individuals on the internet that are wanting to learn how to be successful when using Facebook in internet marketing. In today's fast paced world and the popularity involved in networks that are considered to be "social", internet entrepreneurs are taking hold of popular websites such as Facebook in order to have a competitive edge and ensure their success. Facebook is a website that attracts thousands upon thousands of interne

There are so many different brands and models to choose from that comparing reviews for current - past models, taking into consideration fuel efficiency and maintenance costs can be confusing, and that can happen before you ever even visit a showroom. Because most of us enlist advice from friends on their experiences when shopping for cars, it makes sense to bring social networking into the car rating and car buying process. That’s what