Can you afford not to have your brand on Twitter? One of the objections that I hear often whenever Twitter is mentioned as an integral part of an overall integrated marketing and customer service strategy, is: “We don’t have the resources for this.” This from companies who spend thousands – sometimes even millions of Euros on automatic systems that only serve to get users frustrated. The other common lament is “If we go in there we

Back in the earlier days we used the term “e-Business”. Web sites were commonly prefaced with the letter ‘e’. Products and services were e-this and e-that. But what business is not ‘e’? It didn’t take long for the ‘e’ to drop. We quickly realized how redundant and useless that little prefix was. It provided no additional information to any word because the fact was – everything was ‘e’. The ‘Social’ in ‘Social Med

This Emailing (HTML Email) Guide contains tips and tools on how to create compatible HTML email which will display correctly on most webmail and email clients. HTML email or HTML newsletters have advantages and disadvantages. But your clients (recipients) decide if you will send them a HTML email or a plain text email. For example if they specifically sign up for a HTML newsletter. The following have been tested on both Mac (OS X) and PC (Wind

A lot of bloggers use social media to promote their site because of the huge potential that it brings. Despite the fact that some marketers and website owners are able to get floods of traffic with social media, the vast majority of people using social media are not getting the results they are looking for. If this is the case for you, by changing your approach you may be able to move into that group that is able to get big results with social me

Last year I was introduced to the unusual concept of QR Codes at a Global Marketing Meeting of a Car Manufacturer. As this opened a whole new world to me I started looking for more information on the use and success of these mysterious codes. No matter how much information I find, there are still many questions left unanswered ... but we decided to do something with this squary little thing :). QR Codes QR Codes allow everyday items to become a

Presented exclusively at Art Basel Miami a small focus on two superb stagings of the collaboration between luxury car maker Daimler and photographer David LaChapelle. A true celebration of two vehicles marked two eras, the legendary Maybach Zeppelin DS 8 of 1931 and the splendid new Maybach Zeppelin Limited Edition that has been just introduced. The renowned American photographer has chosen to collaborate with style icon Daphne Guinness to por

If you publish a lot of YouTube videos on specific topics, this post will be very useful. With annotated links, you can edit your videos and add text links that will link to: Other videos on YouTube Playlists on Youtube YouTube Channels Searches on YouTube Groups on YouTube