If you’re Adidas and you’ve got a Star Wars-inspired collection rolling out in January, what better way to promote it than by using social media? Adidas, however, has taken its online marketing initiative one step further integrating Facebook and Google Maps to create the Star Wars Death Star Superlaser.
The Adidas Originals application uses Facebook Connect to personalize the application experience, even granting you power over the Death Star control deck so you can blow up your Facebook (Facebook) friends’ streets with help from Google Maps (Google Maps).
The application experience is straight out of a Star Wars movie, and on the first go around you’ll notice that your location is the first target of the superlaser. After your street is blown to smithereens, however, you can target a friend’s location by selecting any one of your Facebook friends to attack. This is where the Google Maps integration comes into play.