Great Digital BillBoard

Posted by dr.pixel on December 12, 2009 in Dr.Pixel, Inspiration tagged with ,

Toyota has released a new iPhone app that attempts to educate as well as advertise the features of the Prius car… in particular it’s Draw feature is the funkiest as it allows you and your iPhone to interact with a large screen over in Times Square New York. When you have downloaded the application you load it up and draw on the screen. Your drawings are then thrown up on to the huge screen and mixed with the Prius.

Other features of the Prius iPhone App include 360 degree views of the interior and exterior of the car along with interaction with the camera on the phone as well as a 10 level game that makes use of the accelerometer in some shape or form.

You can also have a look at the Prius Facebook fan site (46.780 fans) at http://www.facebook.com/prius.


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