Getting the maximum out of Social Media Marketing

Posted by dr.pixel on November 11, 2009 in Dr.Pixel, Social Media tagged with , , , , ,

social_marketing

Social Media Marketing means when you use all the resources of social networking such as online communities, blogs and so forth in order to market and publicize your products.

Social media marketing had been gaining great popularity because of its convenience and wide reach. The most common Social media marketing tools are Twitter, LinkedIn, Facebook, and YouTube.

The way that Social media marketing works is to create an awareness and tempo about the vents, videos and blogs so that it is able to attract people’s attention towards it. This is almost like advertisement but in this case you are reaching out to the right people. Social media marketing is a way in which fans themselves talk about the brands that they prefer and in turn get to promote them. It is almost similar to word of mouth (WOM) publicity.

The best thing about Social Media Marketing is that there is a great amount of influence of the end users. They are able to comment and post articles about their experiences. Therein the control of the organization diminishes and this becomes a first person account. People tend to believe this more than the advertising spiel that they get to hear every day.

The way that Social Media Marketing is headed I am sure that it is going to be around for a long time to come. Therefore when you participate in all the social networks available online you can form an internet marketing tool called Social Media Marketing.

The Advantages

  • There is an increase in the website traffic and you can track the visitors to your website.
  • The moment you are able to track your visitors to your website the task of converting them into a sale becomes easy.
  • You get lots of people viewing specific pages hence the kind of exposure that you get and that to towards people who matter is incomparable to anything else.
  • The brand value that you are trying to build up gets promoted sooner. As more and more people get to know it they start talking and discussing it.
  • The feeling of associating with the brand and the brand recollection happens. This helps the customer to retain the brand and build up brand loyalty.
  • Your business will develop further and you will be able to reach out to a wider range of customers.

In order for you to take advantage of this kind of advertising to the fullest what you need to do is to write and post articles frequently. In the end you have to gain visibility.

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What about Automotive Marketers

It’s no secret that automotive marketers will be slashing budgets over the next year. Social media programs, often classified as experimental, may likely end up on the chopping block, but perhaps wrongly so. Marketers mustn’t drop social media all together in a recession; instead they should refine what social media means to their organization by adopting the following three strategies:

  1. It’s time for utility, not entertainment
    Marketers must focus on social media programs that are rooted in utility, rather than entertainment. A Social Media Program should focus on providing on-the-fence auto buyers with the exact information they need to make a purchase. Bolstering community forums and vehicle ratings and reviews would be two ways to accomplish this. Josh Bernoff of Forrester concurs with this strategy, recently noting in a report that social applications work “better than advertising at helping people in the consideration phase”.
  2. Draw from social media success stories
    Social Media Programs have a reputation for being unpredictable, immeasurable and prone to failure. Gartner analyst Adam Sarner has predicted that half of the online Social-Networking initiatives created for marketing or customer relations purposes will fail (and half will be successful). Yet social media programs are not all created equal. Marketers can look to the past and find certain types of programs that have seen continued success over the years. One of these areas is Community-Powered Customer Support.
  3. Turn consumer passion into euros
    Car brands have some of the most enthusiastic and passionate customers. Do a quick Google search of any automotive brand and you will find a host of highly active car enthusiast communities and message boards. In the past, this passion has largely gone unutilized by car brands for fear of losing control of the message. In tough economic times, marketer’s options are limited.

In the long run, Social Media Marketing will benefit from the impending tough economic times. Shot-in-the-dark awareness campaigns that lack utility and measurable results will be cut “without hesitation” (this will not be the case for every brand – some of them think that Social Media is used by 15 years old ones), leaving behind only the best programs that have real business results. As a result, Social Media will gain legitimacy and acquire a new reputation of efficiency.


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