Car Shopping goes Social
Posted by dr.pixel on November 11, 2009 in Dr.Pixel, Social Media, Tools tagged with facebook, Social Network, twitter
There are so many different brands and models to choose from that comparing reviews for current – past models, taking into consideration fuel efficiency and maintenance costs can be confusing, and that can happen before you ever even visit a showroom.
Because most of us enlist advice from friends on their experiences when shopping for cars, it makes sense to bring social networking into the car rating and car buying process. That’s what Honk, which bills itself as a social platform for car shoppers, aims to do.
Not Another Social Network
Honk makes it clear that they don’t want to be another social network. Instead, they want to leverage the existing social networks, like Facebook (Facebook) and MySpace (MySpace) for organized opinion gathering. By using apps for both platforms users can tap into opinions from their friends and family members on the social networks they already use.
Even when you sign up to Honk, you can use Facebook Connect, which is nice for those of us who hate having to add one-more login to our already login filled lives.
Social Recommendation Engine
The center of Honk is its “Explore Cars” engine. You can select new or used cars, put in your price range and select some demographic information (like are you single or do you have a family, what stage in life you’re at, what is your personality type) that will help Honk give you recommendations for cars that fit your personality and budget.
You can further drill down by selecting or deselecting types of cars or car manufacturers. This can get you an even more accurate overview of what cars you might like to take closer look at. If you see a car in your list that you know you like (or don’t like), you can give it a thumbs up or thumbs down.
Reviews from Real Owners
I liked seeing the reviews from real people who either own the car, know an owner, or have taken it for a test drive. You can see who the people are, read about their experiences, and see their car history if they choose to share it.
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