Track Twitter Campaigns with Google Analytics

It seems like just about every business is jumping on the Twitter bandwagon. Whether this is right for your business or not; tracking the success of it is essential. The majority of Tweets consist of a trimmed URL (link). This is how we could track these links from click to action on your website. Ensure your site has Google Analytics installed to start with! If your site has a common goal such as a sale, newsletter sign-up, key page view