Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and prospects. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your customers/prospects. Social media activities ru

This year will see a tidal wave of e-readers arrive, and as soon as they arrive they'll be instantly commodified. Here's a look at how the battle lines are now shaping up in the display and hardware corners of the e-book market. The emerging e-book market is in a full-blown melee—a free-for-all where everyone along the chain from content producer to reader is trying to be the first to figure it all out. Over the next few days, we'll talk abo

Tweeting via Fax Machine Dorothy Miller has hopped on the Twitter bandwagon, but the 80-year-old grandmother doesn’t use a computer or mobile device to update her status. Nope, Dorothy tweets away with the help of a fax machine and a New York-based service called Celery. Celery allows users, many of them computer-phobic senior citizens, to submit tweets, blog entries, Facebook updates or emails via fax machine and then posts the content onl

This Emailing (HTML Email) Guide contains tips and tools on how to create compatible HTML email which will display correctly on most webmail and email clients. HTML email or HTML newsletters have advantages and disadvantages. But your clients (recipients) decide if you will send them a HTML email or a plain text email. For example if they specifically sign up for a HTML newsletter. The following have been tested on both Mac (OS X) and PC (Wind

Last year I was introduced to the unusual concept of QR Codes at a Global Marketing Meeting of a Car Manufacturer. As this opened a whole new world to me I started looking for more information on the use and success of these mysterious codes. No matter how much information I find, there are still many questions left unanswered ... but we decided to do something with this squary little thing :). QR Codes QR Codes allow everyday items to become a

If you publish a lot of YouTube videos on specific topics, this post will be very useful. With annotated links, you can edit your videos and add text links that will link to: Other videos on YouTube Playlists on Youtube YouTube Channels Searches on YouTube Groups on YouTube

Creating awareness is one thing but engaging people is another. Brands are getting more involved with making sure that they also speak with their consumers, not just create ads. One good example is the IKEA Facebook Application. The strategy here is quiet simple yet powerful. What better place to engage consumers? Do it where they are already involved and are a captive audience. What they did was to create a profile page for "Gordon Gustavs