Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand’s reputation. The four cornerstones of social media monitoring are (1) Competitive Analysis, (2) Product Development, (3) Reputation Management and (4) Outreach. Competitive An

Creating awareness is one thing but engaging people is another. Brands are getting more involved with making sure that they also speak with their consumers, not just create ads. One good example is the IKEA Facebook Application. The strategy here is quiet simple yet powerful. What better place to engage consumers? Do it where they are already involved and are a captive audience. What they did was to create a profile page for "Gordon Gustavs

Twitter has just activated its GeoLocation feature which will let you opt-in whether you want your tweets to be tagged with your current location. The feature is carried not on your Twitter.com account but on third-party Twitter apps which will use the Geolocation API released by Twitter. If you’re using Twitter applications such as Seesmic Web, Seesmic Desktop or Foursquare all your tweets will be tagged with your current location. Wh

Let’s look at how to search Twitter properly: Use Twitter (advanced) search Actually, Twitter advanced search feature is really unique and should not be taken lightly. Among pretty traditional options (exact match, language based, etc), there are quite innovative parameters: search by emotional coloring or sentence semantic structure. Let’s overview briefly what we can do with Twitter search: Word-level search search for exact m

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Social Media Marketing means when you use all the resources of social networking such as online communities, blogs and so forth in order to market and publicize your products. Social media marketing had been gaining great popularity because of its convenience and wide reach. The most common Social media marketing tools are Twitter, LinkedIn, Facebook, and YouTube. The way that Social media marketing works is to create an awareness and t

How Social Media Savvy are you ? Nowadays it seems that everyone wants to work with someone which is social media savvy. Interestingly, this can mean different things to different people. At the extremes it could mean the difference between someone who thinks they are savvy about social media because they actively participate on Twitter and Facebook and someone who integrates, implements and measures SEO in all business communications.