Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and prospects. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your customers/prospects. Social media activities ru

To deliver useful search returns from the so-called Real-Time Web -- such as seconds-old Twitter "tweets" reporting traffic jams -- Google has adapted its page-ranking technology and developed new algorithmic tricks and filters to keep returns relevant, according to a leading Google engineer. Google rolled out real-time search technology last month, to offer searchers access to brand-new blog posts and news items far faster than the five to 15

Detailed below is the set of links Guy Kawasaki used to demo Twitter at the OPEN Forum booth at CES 2010 - an overview of why Twitter is such a valuable marketing tool. An additional overview of how one can best use Twitter can be found here. Introduction Home page Search "Audi A1" introduction Prospect Advanced searches Tools CoTweet for a “CRM” approach (disclosure: advisor) Objective Marketer for tweeting (disclosu

1. Let us know you’re on Twitter! Include a Twitter icon or a “Follow us here” or “Hey, we’re on Twitter” type of badge on your site. Don’t make us scroll down to your footer links- give us something at the top of the page. Additionally, make sure it’s CLEAR that you’re on Twitter. Saying community, in my mind, sounds like a forum or entire social network in and of itself. 2. Talk to us! Now, responding to followers doesn’t

Can you afford not to have your brand on Twitter? One of the objections that I hear often whenever Twitter is mentioned as an integral part of an overall integrated marketing and customer service strategy, is: “We don’t have the resources for this.” This from companies who spend thousands – sometimes even millions of Euros on automatic systems that only serve to get users frustrated. The other common lament is “If we go in there we

Back in the earlier days we used the term “e-Business”. Web sites were commonly prefaced with the letter ‘e’. Products and services were e-this and e-that. But what business is not ‘e’? It didn’t take long for the ‘e’ to drop. We quickly realized how redundant and useless that little prefix was. It provided no additional information to any word because the fact was – everything was ‘e’. The ‘Social’ in ‘Social Med

A lot of bloggers use social media to promote their site because of the huge potential that it brings. Despite the fact that some marketers and website owners are able to get floods of traffic with social media, the vast majority of people using social media are not getting the results they are looking for. If this is the case for you, by changing your approach you may be able to move into that group that is able to get big results with social me