Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and prospects. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your customers/prospects. Social media activities ru

To deliver useful search returns from the so-called Real-Time Web -- such as seconds-old Twitter "tweets" reporting traffic jams -- Google has adapted its page-ranking technology and developed new algorithmic tricks and filters to keep returns relevant, according to a leading Google engineer. Google rolled out real-time search technology last month, to offer searchers access to brand-new blog posts and news items far faster than the five to 15

If you have been paying attention to some of the major buzz words being thrown around by the online community, you have most likely heard people talking about social media, GPS turn by turn navigation, and mobile gaming in one context or another. What seems like three totally random and independent topics just joined forces in a new mobile platform called Waze. The app is free on all the major mobile platforms, including Android, and it brings

Detailed below is the set of links Guy Kawasaki used to demo Twitter at the OPEN Forum booth at CES 2010 - an overview of why Twitter is such a valuable marketing tool. An additional overview of how one can best use Twitter can be found here. Introduction Home page Search "Audi A1" introduction Prospect Advanced searches Tools CoTweet for a “CRM” approach (disclosure: advisor) Objective Marketer for tweeting (disclosu

1. Let us know you’re on Twitter! Include a Twitter icon or a “Follow us here” or “Hey, we’re on Twitter” type of badge on your site. Don’t make us scroll down to your footer links- give us something at the top of the page. Additionally, make sure it’s CLEAR that you’re on Twitter. Saying community, in my mind, sounds like a forum or entire social network in and of itself. 2. Talk to us! Now, responding to followers doesn’t

This year will see a tidal wave of e-readers arrive, and as soon as they arrive they'll be instantly commodified. Here's a look at how the battle lines are now shaping up in the display and hardware corners of the e-book market. The emerging e-book market is in a full-blown melee—a free-for-all where everyone along the chain from content producer to reader is trying to be the first to figure it all out. Over the next few days, we'll talk abo

If you’re Adidas and you’ve got a Star Wars-inspired collection rolling out in January, what better way to promote it than by using social media? Adidas, however, has taken its online marketing initiative one step further integrating Facebook and Google Maps to create the Star Wars Death Star Superlaser. The Adidas Originals application uses Facebook Connect to personalize the application experience, even granting you power over the Death