If you’re Adidas and you’ve got a Star Wars-inspired collection rolling out in January, what better way to promote it than by using social media? Adidas, however, has taken its online marketing initiative one step further integrating Facebook and Google Maps to create the Star Wars Death Star Superlaser. The Adidas Originals application uses Facebook Connect to personalize the application experience, even granting you power over the Death

Tweeting via Fax Machine Dorothy Miller has hopped on the Twitter bandwagon, but the 80-year-old grandmother doesn’t use a computer or mobile device to update her status. Nope, Dorothy tweets away with the help of a fax machine and a New York-based service called Celery. Celery allows users, many of them computer-phobic senior citizens, to submit tweets, blog entries, Facebook updates or emails via fax machine and then posts the content onl

I had the absolute pleasure of stumbling upon a tweet from @BuzzEdition today that directed me to a Slideshare slide show entitled “Digital Strangelove (or How I Learned to Stop Worrying And Love the Internet)”, by David Gillespie. At this time of writing it’s been online for 2 weeks, had around 35,000 views, 350 favs and 240 embeds.

Toyota has released a new iPhone app that attempts to educate as well as advertise the features of the Prius car… in particular it’s Draw feature is the funkiest as it allows you and your iPhone to interact with a large screen over in Times Square New York. When you have downloaded the application you load it up and draw on the screen. Your drawings are then thrown up on to the huge screen and mixed with the Prius. Other features of the Pr

Created by Online Education

Google has already monopolized the world wide web, leading in several markets such as search, email (Gmail), mapping (Google Maps/Earth/Street View) and video (YouTube). If Sergey Brin and Larry Page are ’sick and tired’ of the online business, maybe they would consider venturing out to other non-tech-related businesses, and grab a slice of the pie in the the auto, airline, or even the entertainment industry. Below are some pictures of what w

Can you afford not to have your brand on Twitter? One of the objections that I hear often whenever Twitter is mentioned as an integral part of an overall integrated marketing and customer service strategy, is: “We don’t have the resources for this.” This from companies who spend thousands – sometimes even millions of Euros on automatic systems that only serve to get users frustrated. The other common lament is “If we go in there we