Ikea using Facebook geniusly
Posted by dr.pixel on November 11, 2009 in Dr.Pixel, Social Media, Tools tagged with facebookCreating awareness is one thing but engaging people is another. Brands are getting more involved with making sure that they also speak with their consumers, not just create ads. One good example is the IKEA Facebook Application. The strategy here is quiet simple yet powerful. What better place to engage consumers? Do it where they are already involved and are a captive audience. What they did was to create a profile page for "Gordon Gustavs
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