Over the past two years Twitter has grown to be one of the most popular social networking application on the Internet. In the age of media buzz/chaos we got so overwhelmed with the amount of information that is bombed onto us that we quickly embraced the application which allowed only 140 characters to shout out what we are currently doing. Twitter is a next-generation instant communication tool and it has came a short way to become a popular
Continue ReadingLeave a CommentI already made a post on the invitation I had from Audi for the launch of Forza 3 ... well the story didn't stop there ... Audi is offering you the chance to win this exciting entertainment system. Just PLAY AND WIN !
Continue ReadingLeave a CommentThe business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates. If you want to help an auto brand become successful, you better look beyond just creating awareness and even shopping intention. The point is that cars and trucks are retail products that sell for tens of thousands of euros ... which is a bad combination. Consumers shopping for cars have a long list of
Continue ReadingLeave a CommentIf you were enchanted by the idea of a retro German roadster with a 500-horsepower V10 engine on tap, you'd better start saving. Because reports from Germany, home of the eminently desirable Veritas RS3, place the supercar's price at a handsome €342,000. You'd also better act fast if you want to get your hands on one, because Vermot AG, the engineering start-up responsible for the Veritas, will only make 30 examples, pretty much guarante
Continue ReadingLeave a CommentStill looking for a use case for Google Wave (or an invite for that matter?). Look no further than this brilliant mashup combining Samuel L. Jackson quotes with a demonstration of Google Wave functionality, including chat, wikis, and embedded videos, games, and maps. The video appears to have been created by Joe Sabia of Whirled Interactive. Be forewarned, it uses lots of adult language, so should be viewed with headphones on if you’re at th
Continue ReadingLeave a CommentLast week I was invited by Audi to discover today two pieces of performance oriented products ... the Audi R8 5.2 FSI quattro and the new Forza Motorsport 3 game. Microsoft Game Studios and Turn 10 Studios have promised big changes for Forza 3. For a start, the graphics have been completely overhauled with ten times the number of polygons used than in Forza 2 and each car now has even more detail, including beautifully rendered interiors.
Continue ReadingView Comments (3)