The next 5 years will hold more change for the advertising industry than the previous 50 did. The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.” Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant s

It seems like just about every business is jumping on the Twitter bandwagon. Whether this is right for your business or not; tracking the success of it is essential. The majority of Tweets consist of a trimmed URL (link). This is how we could track these links from click to action on your website. Ensure your site has Google Analytics installed to start with! If your site has a common goal such as a sale, newsletter sign-up, key page view

Getting a design to click can take time. In many cases, it takes several rounds of revisions to even get to an effective starting point. What can you do to give yourself a better chance at designing something great sooner? In this article, I’ll take a look at a pre-design process known as wireframing. It’s used by designers to help define a website’s essence before working on the time consuming details. What is a Wireframe? Chances are

Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces design thinking, the collabo

There are plenty of Twitter tools out there designed to help you understand Twitter metrics. These tools come in handy for measuring change in tweet fluctuations, charting follower count numbers, finding out hashtag frequency, and quantifying Twitter activity. Most of us, however, will find ourselves wanting to know more about the tweets themselves, and to really understand the context and content of a tweet. It’s easy to take a look at a si

The world of search engine marketing and optimization is a growing one with new terms and definitions popping up every single day. SEO Dictionary can help you figure out what all those technical and online marketing terms mean.

If you've ever been to a conference or some sort of large event, you've probably seen a live Twitter stream in action. Up on a big screen in a prominent place, often the stage itself, the live stream tracks the relevant hashtags or keywords about the event, be it a conference, a panel, a meetup, or some other sort of heavily-tweeted gathering. But sometimes there's an issue with displaying the raw, unfiltered tweets in this way: they can be di